Aetna's Beginning Right Maternity Program helps pregnant women stay well and deliver healthier babies. The program provides information, education and guidance on prenatal care, newborn and baby care, breastfeeding and other pregnancy issues. It also pays special attention to women who have high-risk pregnancies or who are smokers.
Program features include:
If you are eligible for this program, an Aetna nurse will call to help you get started after your first claim for maternity related expenses is received by Aetna.
You can also call 1-800-CRADLE-1 (1-800-272-3531) to enroll yourself, weekdays from 8 a.m. to 7 p.m., Eastern Time. Or, you can log in to our secure Aetna Navigator member website at www.aetna.com > Benefits > Health Programs.
In 2013, pregnant women can receive a $150 gift card by enrolling in the program and by completing the pregnancy risk survey prior to their 16th week of pregnancy. If the results of your survey show that you are "at" or "high risk", then a follow-up with a nurse via the telephone will also be required.
You will receive a notification of the $150 gift card reward via email with a link to redeem your reward.